"The Chinese use two brush strokes to write the word 'crisis.' One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger - but recognize the opportunity." John F. Kennedy (1917 - 1963), Speech in Indianapolis, April 12, 1959
As part of our professional activities, we recently updated a market study that100SD (ww.facebook.com/sustainable.developers) performed for one of its clients two years ago. Considering the amount of conflicting data and opinions in the local market today, an unbiased update was requested. On one hand, we have market participants and authorities declaring that the worse of the tourism crisis is over, and we are on the way to recovery; on the other hand, we have some hoteliers in Costa Rica requesting a declaration of emergency for the industry. Our visits with clients in different regions of the country have indicated that, in fact, things are getting better; but we have also have noticed that some operations remain in troublesome situations.