Timberland Eco-Love Survey 2012: Women More Attracted To Green Behavior

Women More Attracted To Green Behavior

Green singletons pucker up! It looks like you may not be flying solo for long.

Staying true to your eco-friendly values could pay off when it comes to attracting potential mates, according to a new survey.

After conducting an online poll of more than 1,000 men and women age 18 or older in January 2012, the Timberland Eco-Survey revealed more than three-quarters of Americans find eco-minded behaviors an attractive quality in a mate.

More specifically, being eco-friendly around the house and practicing conscious consumption were among the top eco-qualities, with each trait being attractive to 50 and 30 percent of respondents, respectively.

Women were 30 percent more likely than men to question whether to date someone who litters (52% vs. 40%) or refuses to recycle (17% vs. 13%).

According to the study, 56 percent of the fairer sex are more likely to be turned off by anti-environmental behavior, while just 47 percent of males would question whether to date someone with similar behavior.

But putting the environment before romance at all costs could be a turnoff, as nearly half of Americans (46%) indicated that dates who insisted they order organic or locally-grown food or picked them up on a bicycle (43%) might be shown the door.

This isn’t the first time green lifestyles have been linked to finding the perfect match. In December, a Swedish company launched a dating website that pairs up suitors based on last night’s leftovers.

While the findings are encouraging for eco-singles looking for love, Timberland probably has some financial incentive to sponsor such a survey, especially since they sell outdoor clothes and to customers with a green conscious.

For a more extensive understanding of the Green dating sphere you may want to check out Treehugger’s ecosexual assessment of the land.

Source / Fuente: www.huffingtonpost.com

Author / Autor:  

Date / Fecha: 08/02/12

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