Sustainable business is much more than managing risks. It’s increasingly a lot about creating value by converting challenges into opportunities. Embedding sustainability into strategy and operations is increasingly becoming necessary for competitiveness and to remain relevant in rapidly changing markets and industry structures.
Business has been the single biggest contributor to sustainability challenges. Business will be the single biggest contributor to sustainability solutions. While governments still control most of the natural resources and are legitimate power centres, business can reallocate resources, remodel processes, and can most effectively provide products and services for consumption. This goes much beyond the “polluter pays principle”, with emphasis on creating and providing solutions rather than just paying for the damages. Sigue leyendo