What’s the Big Idea?

What’s the Big Idea?

Unilever’s Sustainable Living Plan. Marks & Spencer’s Plan A. GE’s ecomaginationNike Better World.

Feel like you can’t turn around without bumping into a big, brassy, branded, corporate sustainability program these days? Or at least a product campaign (think Nissan Leaf) that seeks to cast a green and otherwise sustainable hue over an organization? It seems we have entered the age of the Big (Sustainable) Idea, an epoch in which performance as well as leadership and influence are limited without membership in this club.

SustainAbility has been watching and assessing sustainability branding and leadership trends for years. Clients often ask how important such initiatives are to their performance potential. Does the Big Idea have impact? And is it positive? Sigue leyendo


Hace un par de semanas realicé un interesante curso a distancia “Diseño de Proyectos de Turismo Sostenible”, dictado por Fundación Plan 21 en conjunto con la Universidad de Cooperación Internacional.

¿Por qué es importante aprender a gestionar proyectos? Ya que el turismo no es una sola unidad de negocios, sino la agrupación de una variada oferta turística el modelo de organización que requiere es a través de la estructura de proyecto. Su característica de ser delimitado en el tiempo, enfocado en una situación, implementado gradualmente y asignando responsables, hace a los proyectos un esquema óptimo a la hora de desarrollar el turismo sostenible. Sigue leyendo

3XN’s Green-Roofed Stockholm City Station to Serve as Entrance to the City Center

Copenhagen-based firm 3XN just unveiled plans for a new mixed use tower to mark the entrance of Stockholm’s inner city center. The Stockholm City Station is composed of 4 buildings of varying heights that will hold a hotel, apartments and an entrance to the train and underground station. Three of the four towers will be topped with green roofs and will provide commanding views of Sweden’s capital. Sigue leyendo