5 ways to double your odds of inspiring culture change

It is often said that existing technology is sufficient to foster sustainable business and society. But all the technology in the world won’t help us reduce resource and energy consumption if we don’t directly confront the innate human aversion to change. A major external force (a.k.a. the proverbial burning platform) is often required for people to change. Yet, sustainability requires companies— organized groups of humans — to proactively change. How do we do it?

Reseña de «Sobrevivir no es suficiente», de Seth Godin. 21 ideas para el cambio.

Los seres humanos en general tenemos cierta aversión al cambio, una vez que construimos un estado de cosas que nos resultan satisfactorias nos negamos a cambiarlas contra viento y marea.

Siempre lo hicimos así ¿le resulta familiar? Si bien es verdad que no es necesario, ni conveniente, inventar la rueda cada vez, también es cierto que lo que ayer resultaba exitoso no garantiza que mañana lo sea y que es imprescindible mantenernos alertas al respecto.

How to tell your sustainability story

In his article, “Why aren’t there more Ray Andersons?” Joel Makower distills the success of the legendary sustainability pioneer into six key characteristics. Together, these talents typify the CEO whose story helped elevate environmental leadership from niche to core value across corporate America. Whether intentional or just “Ray being Ray,” Anderson transformed his company Interface into a paragon of sustainability by wielding a singular skill set that included: 1) entrepreneurial vision, 2) a passion for learning, 3) missionary zeal, 4) conviction, 5) willingness to rethink everything, and 6) relentless storytelling.