Green marketing 101: Sell what they’re buying

Here’s how popular coal was in Utah in 2002: When the Winter Olympics were held in Salt Lake City, one of the official mascots of the games was a jolly black bear named Coal. Let others decry the air pollution and greenhouse gases that come from burning the stuff, in Utah coal was seen as an inexpensive source of energy, a reliable job creator, a huggable dancing bear.

¿Qué son las ciudades inteligentes?

Farolas que se encienden cuando hay peatones, sistemas de alcantarillado que permiten ahorrar agua y semáforos que ayudan a evitar los atascos. La tecnología y el urbanismo unidos para hacer la vida más fácil a los ciudadanos y para conseguir que los grandes núcleos de población sean más eficientes energéticamente. No es ciencia-ficción. Son las ciudades inteligentes o smart cities y en España ya podemos contar con algunos ejemplos.

5 lessons from private equity on raising value via sustainability

Even though credible sustainability initiatives serve as an engine of value creation, there are still critics who claim such efforts are more about public relations. Yet several prominent private equity firms — known for their rigorous focus on producing returns for investors — are emerging as sustainability leaders, particularly when it comes to integrating sustainability into investment decisions and management.

So how do leading private equity firms apply sustainability to generate and protect value and what can other companies learn from that?