What Does Luxury Mean for Eco-Tourists?

  

Some may consider «luxury ecotourism» an oxymoron. However, many businesses and destinations that focus on ecotourism have incorporated the ideas and images of «luxury» into the tours they offer, targeting those travelers seeking socially and environmentally responsible vacations, who also look for authentic, comfortable, customized, private, unique (…and many other ways «luxury» might be interpreted by eco-tourists) experiences.