A model for sustainable tourism: L’Heure Bleue in Madagascar

A model for sustainable tourism: L’Heure Bleue in Madagascar(Forimmediaterelease.net) LOS ANGELES, California – L’Heure Bleue, the eco-chic resort of Nosy Be, in Madagascar, has been created as a model for sustainable tourism: Everything is designed from the outset, in a spirit of respect for the environment and sustainable development, in harmony with local people. This property offers true luxury – high quality services in a rare and lasting environment. L’Heure Bleue was recently awarded Green Globe certification.

“L’Heure Bleue wants to demonstrate that another type of tourism is achievable, based on ethical values and respect,” said Yves Benouaich, General Manager. “We would like to prove that responsible tourism brings together pleasure and well-being, without impacting on the quality of services and benefits. We are committed to fight against global warming and replant forests with the iconic tree of Madagascar, the ravinala tree. For each traveler visiting L’Heure Bleue, we plant a tree. Ravinala leaves are used to construct traditional roofs in the area of Nosy Be. Our achievement with Green Globe is a wonderful recognition of all our efforts, and we are proud to be placed among our most respected colleagues in the industry.”

A dedicated eco-team monitors the progress of green measures, shaping and realizing environmental goals set forth by L’Heure Bleue. The resort is equipped with a high-end solar power installation, the first one in Madagascar. Water supply comes from the basement of the surrounding hills, drawn through pumps, and recovered in a tank of 10,000 liters. Wastewater is collected and processed through filters made of coconut and dead coral to feed the garden. Waste treatment is optimized at the property, with compost made of food waste, and a comprehensive recycling system in place. Guests are encouraged to share the unique experience of Nosy Be, and join in on themed excursions, exploring the marine diversity of the area.

L’Heure Bleue is a committed player, and is actively involved with the local community, protecting and raising awareness of the environment in the region. ‘Clean Village / Beach Clean Up’ events are organized on a regular basis. The special ‘Environment Club’ was created for the Madirokely schoolchildren. The resort recruits local staff, contributing to social balance and salaries are 30% above average. In addition, a health fund of solidarity has been established for staff and their families.


Nestled in a lush tropical garden, L’Heure Bleue enjoys a unique location in Nosy Be, the well-known paradise island: 8 luxury lodges and 10 waterfront bungalows on the # 1 beach of Nosy Be, backed by a hill, overlooking the bay of Madirokely/Ambatoloaka, preserving both the freshness and intimacy of its guests. Here, you can marvel and recharge, diving from the beach into the warm waters of the Indian Ocean – or simply enjoy one of the two large swimming pools at the property: fresh water (15 meters long) or sea water (20 meters long). All luxury lodges feature a private terrace and a stunning view over the bay of Ambatoloaka. The authentic wooden bungalows “feet in water” combine traditional construction and comfort with “cool” charm. L’Heure Bleue’s Table, the property’s restaurant, offers creative cuisine, inspired by the spicy flavors of Madagascar: Composed exclusively of fresh produces, seafood brought daily by local fishermen, and the hallmark specialties of Madagascar, such as foie gras, fried with mango or lychees, filet of zebu, and a wide selection of exotic fruits.


Green Globe Certification is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA, and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For information, visit www.greenglobe.com


Source / Fuente: forimmediaterelease.net

Author / Autor: forimmediaterelease.net

Date / Fecha: 25/07/13

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