Costa Rica’s new national brand hopes to attract investment, tourism

Business promoters hope that a new national brand will make investors imagine another kind of «green» besides environmentalism when they think of Costa Rica.
Esencial Costa Rica

Alberto Font

Tourism Minister Allan Flores, center, unveiled Costa Rica’s new brand, «Essential Costa Rica,» Tuesday afternoon at an event at the Hotel Real InterContinental Escazú alongside PROCOMER General Manager Jorge Sequeira, far left, Foreign Trade Minister Anabel González, center left, and Gabriela Llobet, far right, director general of the Costa Rican Investment Promotion Agency, CINDE. Sigue leyendo

Venezuela descendió posición en el índice competitividad turística

Venezuela descendió posición en el índice competitividad turística
El Reporte de Competitividad Turística del World Economic Forum muestra que Venezuela descendió 7 puestos en el índice mundial, al pasar de la posición 106 en 2011 a la 113 en 2013.
De acuerdo al reporte reseñado por el diario El Nacional, indica que Venezuela está en el último escalón en lo que se refiere a mercadeo para atraer turistas entre los 140 incluidos en el índice.

German government supports PATA with a grant to promote a sustainable Asia Pacific visitor economy

The Pacific Asia Travel Association (PATA) signed an agreement with the Deutsche Gesellschaft für Internationale Zusammenarbeit (German International Cooperation Agency, GIZ) to help develop a sustainable future for the Asia Pacific visitor economy.

GIZ, on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), will provide PATA with a grant of up to 75,000 Euros to support the implementation of the sector project – Sustainable Development through Tourism Project in the Asia Pacific region.

The primary aim of the project is to support the increased engagement of PATA in the promotion of sustainable development and inclusive green growth through tourism. This project will reinforce PATA’s efforts to encourage and engage the Asia Pacific visitor economy to adopt good practices in sustainability and corporate social responsibility (CSR).

“We are delighted that the German government has shown such confidence in PATA” said Martin Craigs, PATA Chief Executive Officer. “This project will make it easier for tourism enterprises to develop and implement sustainable practices, to reduce their eco footprint, increase positive socio-economic impacts and contribute to the preservation and culture in Asia Pacific.”

This project will benefit PATA members by aggregating, enriching and disseminating sustainability and CSR good practice on PATAmPOWER , PATA’s Data as a Service platform. The project vision is to create a global information, exchange and learning platform that will showcase how sustainability activities can drive business and contribute to the triple-bottom line.

“’The reason we have decided to support the sustainable development of tourism in Asia Pacific through PATA is that this more than 60 year-old organization offers, through its extensive network with both the public and private tourism sector, the best multiplication effect for the dissemination and promotion of sustainable tourism practices in Asia Pacific,” said Klaus Lengefeld, Sector Leader Tourism an Sustainable Development, GIZ.

Lengefeld further stated, “Since we do not have all the structures to support the implementation of our detailed objectives in Asia Pacific, we are grateful that PATA is offering us a unique platform for amplification. Since the region has the biggest and fastest growing visitor economy of the developing world, it is particularly challenging to achieve our goal, which is to minimize the impact of tourism growth on natural and cultural environments, whilst maximizing the contribution to sustainable and inclusive economic development.” The project provides an opportunity for the industry to tap into tried and tested practices such as the over 220 practices implemented by Frangipani Hotel Langkawi Resort & Spa in Malaysia and the many other good practices developed throughout Asia Pacific and the rest of the world. This is a unique chance to propel the industry into a greener and more sustainable future.

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Date / Fecha: 05/09/13

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