5 ways to double your odds of inspiring culture change

It is often said that existing technology is sufficient to foster sustainable business and society. But all the technology in the world won’t help us reduce resource and energy consumption if we don’t directly confront the innate human aversion to change. A major external force (a.k.a. the proverbial burning platform) is often required for people to change. Yet, sustainability requires companies— organized groups of humans — to proactively change. How do we do it?