Delivering what people want – without sacrificing sustainability

Delivering what people want – without sacrificing sustainability

Editor’s note:   Sustainable consumption is one of the topics to be featured at the upcoming BSR conference in New York.  This blog is part two of a two-part discussion. The first is available here.

How can sustainability play a meaningful role in a business world that caters to a rather base goal to «deliver what people want»? In short — by seeing the reality as an opportunity. Sigue leyendo