Can Facebook activate a billion consumers to be green?

Can Facebook activate a billion consumers to be green?

What if you had the opportunity to engage a billion people around sustainability? What issues would you choose? What messages would you impart? How would you leverage the opportunity to affect behavior change at scale?

Carefully, no doubt. Pushing folks too hard or in the wrong direction or with a less-than-compelling message might squander the opportunity, maybe even turn people off. But inform and inspire such a sizeable audience to act and — well, anything’s possible. Sigue leyendo