Green marketing 101: Sell what they’re buying

Green marketing 101: Sell what they're buying

Here’s how popular coal was in Utah in 2002: When the Winter Olympics were held in Salt Lake City, one of the official mascots of the games was a jolly black bear named Coal. Let others decry the air pollution and greenhouse gases that come from burning the stuff, in Utah coal was seen as an inexpensive source of energy, a reliable job creator, a huggable dancing bear. Sigue leyendo

Behind the numbers: Inside Facebook’s carbon footprint

Behind the numbers: Inside Facebook's carbon footprint

Facebook, a business that relies so heavily on people’s willingness to share information, took an important step recently by sharing some details of its own. The social networking company has, for the first time, released information about its greenhouse gas (GHG) emissions.

Facebook used the GHG Protocol’s Corporate Standard for reporting emissions, categorizing them into Scope 1 (direct Sigue leyendo