Green marketing stats that justify storytelling

Green marketing stats that justify storytelling

 Ever heard this one: “Yes, I agree, it’s important that we tell our sustainability story…but how’s it going to help us sell more product?”

That’s usually followed by something like: “Show me the ROI and, sure, we can fund your sustainability marketing initiatives.”

We’ve heard them all (and we happen to agree with them — you should be able to leverage your sustainability story to sell more product/gain more share), and we’ve helped several of our clients make the case for funding. Here are some data points from our just-released Eco Pulse study that can help you make the case, too: Sigue leyendo