Dell: A union of sustainability, packaging and marketing

Dell: A union of sustainability, packaging and marketing

In an interview with MIT Sloan Management Review, John Pflueger, principal environmental strategist for Dell, discusses Dell’s innovations in packaging, and why reporting into marketing works for his sustainability team. Pflueger spoke recently with Nina Kruschwitz, editor of the sustainability content initiative at MIT SMR. Here’s an edited excerpt from that interview: Sigue leyendo