Why constraining your sustainability strategy is a smart move

Is a commitment to sustainability a real strategic advantage? Or are companies voluntarily tying one hand behind their backs?

In recent weeks, I’ve been thinking a lot about the incentives, and disincentives, implied by an aggressive sustainability strategy. I participated in a great panel discussion focused on the link between innovation and sustainability, describedhere.

Kraft Foods’ third-party alliances key to sustainability strategy

 With its global reach and massive market shares, Kraft Foods is setting new standards on how to source through sustainable agriculture and keep packaging out of landfills. Chris McGrath explains why third-party alliances are an important part of the company’s sustainability strategy.

Let’s talk about sourcing some of your food ingredients first.

Getting organized for sustainability: 8 questions to ask

This is the final piece of a three-part series on GreenBiz focused on how companies communicate their stance on sustainability through different channels, and what effect that can have on their reputations and bottom lines.Read the first piece (Right hand, meet left: How to align your message, avoid risk) and the second piece (No more greenwashing: How to tell your story right) here.